The future of profitable media companies won’t be found in being everything to everyone: it will be in serving, informing and engaging as directly as possible with a distinct audience, says Bloomberg Media CEO Justin B. Smith.
“I believe the future of profitable media is going to be in far more targeted, niche, more contained segment-focused media plays. I’d say to all those people who are chasing scale: think hard about it because that game is a really, really tough game,” he told Digiday’s EIC Brian Morrissey at the Digiday Publishing Summit in Vail, Colorado.
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