Bloomberg Media Has Developed Technology to Connect Its TV and Digital Ad Inventory

Posted Wednesday, February 6, 2019 10:16 am

Tim Peterson | Digiday

One of the most valuable pieces of technology in ad-supported media today is the tech that can connect media companies’ linear TV and digital advertising businesses. That technology doesn’t fully exist yet, but it’s beginning to take form.

Bloomberg Media has developed a technology called Bloomberg Interlink...

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Bloomberg Media Has Developed Technology to Connect Its TV and Digital Ad Inventory

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