Bloomberg Politics Celebrates Expanding Audience, New Staff

By: Damon Marx | AdWeek

“Roaring into” its fourth month, Bloomberg Politics editors, Tom Johnson and Mike Nizza, took a moment to highlight the successes of their operation in a staff memo this morning.

Since its debut in October, Bloomberg Politics has expanded its audience to 2.5 million in the month of December, drastically increased its social media presence — with its Twitter following having “tripled” and its Facebook “Likes” up to 40,000 — and doubled the viewership of its 5 pm show, “With All Due Respect,” in that time slot.