Despite numerous warnings that the online advertising business is rife with fraud, marketers continue to waste billions--an estimated $7 billion, at least, this year--on buying online ads that people do not see, according to the Association of National Advertisers.
The trade group and ad fraud detection firm White Ops Inc. conducted a study last year that tracked online ad buys of 49 brands from August through September and found that fraud levels are “relatively unchanged” from a similar study the two parties conducted in 2014.
Comments
No comments on this item Please log in to comment by clicking here