Boodle Adds 5 Papers, Teams with Gen'l. Mills

By: E&P Staff Five additional newspapers have signed up for Consumer Networks' online coupon service, Boodle. The service, which lets consumers download coupons from major consumer-goods companies like General Mills and Kimberly-Clark, is already found on 250 newspapers' Web sites.

New additions include: The Commercial Appeal in Memphis, Tenn.; The Free Lance-Star in Fredericksburg, Va.; the Yankton (S.D.) Daily Press & Dakotan; the Santa Maria (Calif.) Times; and the Santa Cruz (Calif.) Sentinel.

"The coupon climate is changing as consumers who expect to find coupons in their hometown newspaper also expect to find coupons in their newspaper's online edition," Jeff Beliveau, Consumer Networks' vice president of newspaper relations, said in a statement. "Our newspaper network continues to grow at a fast pace as more and more newspapers realize they can leverage their strong Web sites and be part of this cultural shift from print to online."

In addition to new participating papers, Boodle also announced this week a promotion to correspond with General Mills' "Brand New You" weight-management plan. Readers can download coupons for General Mills' products featured in the 10/10 Challenge, a 10-week diet that is designed to help people lose up to 10 pounds in 10 weeks; Boodle will also offer a microsite with an overview of the program, recipes from the plan, coupons and a link to the official "Brand New You" Web site.

"We were able to design a collaborative marketing program that gives our newspaper network an exciting program to drive traffic to their online coupon program while also directing traffic to General Mills' "Brand New You" program," Beliveau said in a statement.


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