Borrell Associates Inc. Names New Director of Research

Corey Elliott has been named director of research at Borrell Associates Inc. He will be responsible for all of Borrell’s research operations, including divisions that handle direct consumer and advertiser research as well as the Compass (Adspending.com) product used by media companies in the U.S., Canada and the U.K. Elliott comes to Borrell with more than 15 years of experience in strategy and research. As director of market intelligence at Gannett Co. Inc., he worked across the company’s media properties to grow advertising revenue by providing research and data support.