Borrell: Many Local Businesses Are Poised to Spend More in 2021


Many local businesses are poised to spend more in 2021, but the Borrell Assocoiates latest survey: "Local Business 2021 Marketing Plans"  indicates there isn't a lot of firm commitment. This eight-page report shows that there's a lot up in the air -- and susceptible to influence. It also explores their levels of attachment to advertising partners, what they value in those partners, and what might single thing might prompt them to swing the ax.

This end-of-year survey of small businesses asked about their advertising and marketing plans for 2021. The topic was chosen because Borrell found great uncertainty about spending plans when they conducted their bigger annual survey several months earlier. In that survey of 2,242 local ad buyers and 342 agencies, at least one-fifth of respondents said they didn’t know what they planned to spend in 2021. This report explores that uncertainty,

You must be a subscriber to access the full report. An executive summary is available for free.


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