By: Tom Grubisich | StreetFight
We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.”
But did the CEO of Borrell Associates mean that community publishers should abandon any attempt to present a balanced picture of their community with their news? Was he saying that publishers instead should focus on content that will put them in a buying mood?
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