BOSTON GLOBE ADDS ONLINE PROGRAM FOR SUBSCRIBERS

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By: Globextra Includes Free Archives



The Boston Globe yesterday launched a new online program that gives its home delivery
subscribers additional benefits.


The Globextra program combines free access to the paper's archives, a Transmedia Card for
discounts at area restaurants, discounts at the Globe's retail store, a Globextra
newsletter, and online account management of subscriptions.


Providing print subscribers with free access to online archives is a growing trend among
newspapers. Globextra has given the paper's seven-day subscribers free access to a maximum
of 20 stories per month as long as they're for personal use only.



Globextra does require users to log-in to the site with a password.


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Staff reports















(c) Copyright 2000, Editor & Publisher

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