Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions

By: Minal Bopaiah | Subscription Site Central

While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red Sox winning the World Series.

In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox’s 2013 season and World Series win.