'Boston Globe' Hires Ex-Gillette Marketing Chief

Posted Friday, December 23, 2005 12:00 am

By: E&P Staff Patricia Knight, the former marketing chief for Gillette Co., has been named vice president of consumer sales and product development at the Boston Globe.

Knight, 45, will oversee the Globe's single-copy circulation sales, including the paper's distribution subsidiary, Retail Sales LLC.

According to a brief item in the Globe, Knight will also be responsible for developing new lines of business that extend the Globe?s brand into marketing such as content licensing and reprints, photo sales, book and DVD development, and product merchandising.

The Boston native will start Jan. 9 and will report to Yasmin Namini, chief customer officer.

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'Boston Globe' Hires Ex-Gillette Marketing Chief

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