Boston Globe Media and Nielsen to Conduct Unique Cross-Platform Diversity and Inclusion Brand Study

Nielsen and Boston Globe Media Partners, LLC have announced the launch of a custom and proprietary cross-platform study that will help the New England-based metro organization strengthen its brand position and foster better engagement among local communities.

The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers.

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