Boston Globe to Consider Reader Input Before Selling Another Takeover Ad

Posted Friday, November 14, 2014 7:42 am

By: Benjamin Mullin | Poynter

The Boston Globe Thursday ran its first-ever full-page wraparound ad, a plug for the University of Massachusetts that eclipsed the entire front page.

The paper will “gauge reader and advertiser reaction” before deciding whether to offer similar ads in the future, said Jane Bowman, vice president of marketing and sales development for the Globe.

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Boston Globe to Consider Reader Input Before Selling Another Takeover Ad

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