By: Staff Reports Companies Combine Newspaper, Direct Mail Advertising
The Boston Globe subsidiary, Globe Specialty Products Inc.
(GSP), has partnered with ADVO to integrate delivery of
advertising via direct mail and the newspaper for Boston
advertising clients.
Scheduled to begin in August, ADVO and GSP will use a common mail
processing facility to package and deliver their advertising
materials. The packages will be distributed in a Globe Direct -
ShopWise wrap.
"We are delighted to offer nearly 1.2 million households in the
Boston area improved weekly access to the most complete set of
savings opportunities in the metropolitan area, including
promotional discounts and coupons from the area's leading grocery
chains, home improvement centers, discount centers, and auto and
furniture dealers," said David D. Dickerson, president of GSP.
ADVO is a Windsor, Conn.-based direct marketing firm that has
annual revenues of over $1 billion, according to the company.
Copyright 2001, Editor & Publisher.
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