Boston Herald Selects Brainworks Circulation

By: Press Release | Brainworks

Brainworks Software, provider of advertising, ad tracking and circulation systems for media companies across North America, recently announced that Boston Herald has selected Brainworks’ state of the art cloud-based CircSmart circulation system.

Boston Herald has conducted a thorough selection process that spanned six months in the search for a new software solution for their organization.  

“Boston Herald is a progressive, innovative media company and we’re thrilled that they have selected Brainworks to provide their circulation team with technology designed to match their rapid innovation in circulation,” said John Barry, president of Brainworks.

“It was imperative to Boston Herald that we not only select a partner that provides us with the latest technology but will also allow us to adapt and change as we focus on our growing and changing business. Brainworks was the clear leader in our selection process,” said Joe O’Neill, senior director of finance and IT for Boston Herald.

“I have truly enjoyed working with the team at Boston Herald. They have a strong commitment to their operation and the selection process. Their approach to circulation is innovative and I’m looking forward to putting the power of the Brainworks CircSmart product into the hands of their users,” said Matt Griffith, business development manager for Brainworks.

The installation of the new software has already begun and is scheduled for completion in the second quarter of 2015.

Brainworks Software solutions are installed at over 1,000 North American newspapers over the past 40 years. Products include fully integrated classified and display advertising, circulation, ad production tracking and online proofing for print and online ads, billing, accounts receivable, contract and credit management, classified pagination, ROP ad layout, and a state-of-the art CRM/Sales Force Automation system supporting Web, tablet, laptop, and Smartphone platforms.

Brainworks customers include individual newspapers as well as multi-site publishing companies, which incorporate multiple products and divisions into a single database. Brainworks Software maintains offices in Sayville, N.Y., Wichita, Kan. and Belleville, Ontario, Canada.