Boston.com Selects Pluck's SiteLife for Social Media

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By: E&P Staff Boston.com has selected Pluck's SiteLife platform to power social media interactions throughout its Web site.

The Web site, which is the online arm of The Boston Globe, is also using Pluck's platform for its Your Town network of hyperlocal sites.

"Pluck's social networking platform has helped us to harness the passion that our readers feel about everything we cover, from global crises to Boston sports to neighborhood personalities, and channel that passion into a dynamic and thriving online community," Robert Kempf, vice president of product for Boston.com, said in a statement.

"Pluck lets us combine our own editorial content, our readers' comments on that content, and their own original contributions, including text and photographs on one page," Kempf added.

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