Branded-Content Deals Account for 60 Percent of CNN International’s Revenue

Posted Tuesday, October 10, 2017 10:00 am

Jessica Davies | Digiday

Despite the struggles of many publishers’ in-house branded-content studios, CNN International’s branded-content revenues continue to swell. The news broadcaster claims 60 percent of its revenue comes from deals that incorporate branded content created by its in-house studio Create, up from 54 percent last year.

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Branded-Content Deals Account for 60 Percent of CNN International’s Revenue

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