Brands are Demanding More Flexibility in Their Digital Upfront Negotiations with Publishers

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Ryan Pauley wants 2021 to be the year of upfronts for Vox Media.

Pauley, Vox Media’s chief revenue officer, has been on the hunt for more upfront deals with brands and holding companies ever since Vox Media’s acquisition of New York Media gave the digital native publisher more scale — 125 million monthly unique visitors, it said at the time — and more titles to offer advertisers last fall.

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