Brazilian Daily Goes Live with nxAdvertising

Posted Friday, December 21, 2007 12:00 am

By: Meg Campbell The metro daily Folha de Londrina, published in the state of Parana, Brazil, is using net-linx? nxAdvertising system for back-office ad management, including 30 remote users spread over 12 locations and web users, according to net-linx.

The nxAdvertising system provides the Brazilian daily with a single-vendor solution for advertising, production, ad make-up and Internet, and has been integrated with Folha de Londrina?s various web verticals. Multi-buy packages allow for scheduling cross-media XML ads, and a self serve module in VRUM (the automotive ad vertical) allows customers to book their own ads, which can be published on-line in VRUM, in print or in both media types.

The privately-owned Folha de Londrina opted to finance the system with monthly payments of product and maintenance fees instead of a capital expense project.

With its corporate headquarters in Dresden, Germany, net-linx has established offices throughout South America to support the growing Latin American market, including an office in Belo Horizonte, Brazil.

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Brazilian Daily Goes Live with nxAdvertising

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