Brazil’s 'O Globo' Sees Engagement Skyrocket With a Magazine-like iPad App

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By: Adrienne LaFrance | Nieman Journalism Lab

A surprising thing happened when Brazilian newspaper O Globo launched O Globo a Mais, a new weekday evening edition designed for its iPad app in February. The amount of time that people spent using the app per day shot up from an average of 26 minutes to an incredible 77 minutes. The jump seemed unbelievable, even for the team behind the new publication.































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