‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

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When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star.

Today, with venture capital long gone, private equity lurking and an industry-level pivot to privacy underway, scale is back en vogue as publishers continue to look for ways to keep advertisers’ attention and founders hunt for ways to provide exits for their original investors.

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