Brian Martin, 50, managing editor, Wyoming Tribune Eagle, Cheyenne, Wyo.

Martin has been an editor for the Tribune Eagle for 22 years, the last five as managing editor. He currently oversees a staff of 11 journalists, who cover the capital city of Cheyenne and other parts of southeast Wyoming. Before that, he served as a reporter and editor in Geneva, N.Y. and Ontario, Ore.  

The easy answer to this question, of course, is no. Since most people spend their time reading “click-bait” material online, the last thing traditional news sources like our newspaper should do is link reporter compensation to the amount of clicks their stories get. If we did that, our papers would be filled with nothing but the latest community and celebrity gossip, the car crash of the day and one-sided stories that lack multiple perspectives.  

That said, though, I do think it is valuable for newspapers to review website analytics and see which stories are getting traction with readers and which aren’t. Although certain stories must be written simply because our communities need to know about those things and it’s our watchdog role to do so, we should know what stories resonate with readers. 

For example, if our readers are very interested in local personality profiles, why wouldn’t we strive to write more of them? Or if cooking is popular, why not dedicate a section in our print editions and a separate place online for reader-submitted recipes? 

Although readers shouldn’t completely dictate our content, we need to be open and responsive to their interests. I believe to ignore them and pretend we know what they want (or should want) is to doom ourselves to failure and obsolescence. 

I am grateful that the management of our parent company, Adams Publishing Group, believes in creating strong, broad news content and building relationships with readers. They’re not focused on counting clicks. Instead, they know that for a newspaper to continue to be important and relevant in the lives of its customers, it needs to provide a diversity of content that informs them, challenges them and helps them feel connected to the place they’ve chosen to live. 

I’m proud to work with a team of talented journalists that strives to accomplish that goal each and every day.