Bridget Sibthorp-Moecker of BLOX Digital steps into added role with Lee Enterprises

Bridget Sibthorp-Moecker

Bridget Sibthorp-Moecker, director of audience at BLOX Digital, announced on LinkedIn that she is expanding her commitment to the future of local media.  She wrote that she is stepping into a new chapter as interim head of audience growth and development for Lee Enterprises, while maintaining her role at BLOX Digital.

She wrote: “This dual role represents a unique opportunity to deepen the collaboration between BLOX and our largest partner. I’m focused on ensuring that the Audience+ technology continues to drive meaningful, sustainable growth for Lee’s 72 markets.

“Lee has built an industry-leading engine for digital revenue growth, so we’re leveraging a foundation that is already delivering exceptional results. My goal is to accelerate momentum, optimize the platform, and ensure our teams have the tools they need to win!”