British Newspapers Embrace Native Advertising

Posted Tuesday, September 30, 2014 7:25 am

By: Mike O'Brien | clickz.com

Much like Yahoo has done with its new digital magazines, News UK is looking to complement its creative content with native digital advertising that seamlessly fits in with the online versions of its publications The Sun, The Times, and The Sunday Times. The move highlights a growing trend among British newspapers of embracing the capabilities of native advertising.

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British Newspapers Embrace Native Advertising

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