As new advances in efficiency and vendor interoperability fuel momentum behind broadcasters’ reliance on production in the hybrid private/public cloud domain, cost challenges posed by AI resource scarcities are moving to the top of industry suppliers’ to-do lists.
The latest, frequently AI-enhanced solutions that came to light at April’s NAB Show have made the hybrid cloud model more attractive than ever amid waning enthusiasm for exclusive reliance on either public cloud or proprietary hardware resources.
In the case of Grass Valley’s customers, for example, “whether broadcasters choose to host aspects to their production workflows on premises or in the cloud can be decided on the basis of architectural complexity and what makes sense for the tasks at hand,” Chief Product Officer Adam Marshall said. “That’s what they’re looking for.”
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