If you believe the shift of viewing and ad spend to streaming is alarming, the onslaught of AI buying and how you prepare for it should be far more concerning.
Where are your inventory, rates and ratings, and how can AI find them?
Over the past several months, I’ve been working with an agentic AI buying platform focused on local media, helping it build linear supply and demand. Through that work, and in conversations with several of the largest agency holding companies, one thing has become very clear: Media buying in 2026 and beyond is undergoing a fundamental shift.
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