Broadcasters prep for most expensive — and most complex — midterm election in history

Buyers and sellers of political advertising have their hands full headed into 2026 as they try to navigate an increasingly complex linear and digital advertising landscape alongside an ever-changing political one. But local broadcasters’ advantage — especially in a political year — continues to be their unique mix of targeted digital and streaming offerings paired with the reach and scale of linear.

“There’s no silver bullet with marketing and advertising anymore. You can’t just run digital, you can’t just run broadcast, you can’t just run print. You’ve got to be looking at everything holistically,” Elizabeth Bernberg, senior director, Adcellerent, said.

Click here to read more.