BSkyB Pays £600,000 For Sun Cover Wrap

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By: Mark Sweney | The Guardian

BSkyB is thought to have paid about £600,000 for the privilege of being the first advertiser in the 42-year history of the Sun to be allowed to place a cover wrap on the newspaper.

The satellite broadcaster, part owned by Rupert Murdoch's News Corporation, paid for a cover wrap on Friday's edition of the News International tabloid to promote its 3D coverage of sports coverage throughout the summer.































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