Building a Slack-based tool to improve SEO for your newsroom


My RJI Fellowship project is to build a Slack-based tool to help you improve the Search Engine Optimization (SEO) of your news content.

The inspiration behind this project came about from questions we had when we saw other outlets outranking us on stories and we started asking “why?” Why did one of our stories not rank as highly in search as a competitor? After grabbing all of the data from the pages, the answer was clear: our story was missing relevant SEO information that the other publication made more easily available in search.

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