By: E&P Staff Starting Thursday, Mark Penn, CEO of Burson-Marsteller and president of Penn, Schoen and Berland, will author a regular column for The Wall Street Journal?s WSJ.com called "Microtrends," focusing on demographic trends in society and business.
Penn?s column shares a title of a book he wrote previously. The cilumn, penned with E. Kinney Zalesne, will appear regularly in the Media & Marketing
section of WSJ.com.
Headlined "The Mattress Stuffers," his first col on WSJ.com today examines "people who have lost their trust in the financial world, and are preparing for the next meltdown."
"Mark's new column will offer a unique voice and perspective on topics we believe our readers will find timely and enjoy," Almar Latour, managing editor of WSJ.com, said in a statement. "His regular missives will join the roll-out of new and upcoming features and columns on the site that began with the redesign in September, and we look forward to bringing our users more insight and analysis than ever before."
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