Business Insider Unifies Programmatic Ad Buying Across All European Editions


Business Insider is allowing advertisers to buy its inventory programmatically across all its European editions.

The Axel Springer-owned publisher has expanded aggressively in Europe over the last few years, with its biggest presence in the U.K. Like many big U.S. publishers, it has expanded into Europe via partnerships with local media players, of which it has eight.

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