BuzzFeed Aims to Cut Out Google and Other Digital ‘Middlemen’ as It Expands Its Commerce Business

Posted Monday, January 6, 2020 7:51 am

Jillian D'Onfro | Forbes

BuzzFeed plans to solve a “longstanding problem in the media” by cutting out “middlemen” like Google as it expands its commerce business.

When news organizations like BuzzFeed produce videos and articles that inspire people to buy something — whether an ingredient from a recipe, a product from a how-to video, or a hotel or flight from a travel profile...

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BuzzFeed Aims to Cut Out Google and Other Digital ‘Middlemen’ as It Expands Its Commerce Business

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