BuzzFeed CEO Jonah Peretti: 'It's Not Just a Site, It's a Whole Process'

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By: Nilay Patel | The Verge

BuzzFeed announced today that it’s acquiring the talent team behind mobile app developer Hyper IQ, a significant investment in building native apps for a publisher that’s traditionally been web- and social-first.

 

That’s a big tech story, and I spent an hour talking to BuzzFeed CEO Jonah Peretti about the media business, what technology actually helps BuzzFeed do, and what’s next for a company he says was a “cat site” three years ago.

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