BuzzFeed Changes Editorial Standards to Allow Sponsorships in Entertainment Programming

BuzzFeed’s editorial standards were modified earlier this week to allow for greater collaboration between the company’s editorial and advertising staffers, a move BuzzFeed’s editor in chief says will enable the company to keep pace with promotional standards in the entertainment industry.

This week’s update to BuzzFeed’s standards is the latest in a series of editorial policy changes that have come as the company has evolved from a burgeoning Web startup to a journalistic powerhouse with a growing newsroom and satellite editions scattered across the globe.