BuzzFeed Expands Its Data Team By Acquiring Company Run By the Co-Founder of Bitly

By: Mathew Ingram | GigaOm

Although it doesn’t always get a lot of respect in the media-sphere, BuzzFeed is one of the digital-first media companies I pay close attention to — in part because founder Jonah Peretti thinks long and hard about how content works online, and also because the company seems to see media as more of a service than most traditional media companies tend to. Doing that requires data, and BuzzFeed just acquired some more chops in that area by buying a company called Torando Labs for an undisclosed sum.