BuzzFeed Expands Mobile Team By Acquiring “Visual Conversation” Startup GoPop

By: Anthony Ha | Tech Crunch

BuzzFeed just announced that it’s acquiring San Francisco startup GoPop. The startup was originally known as Zeega, and it was part of the first class at Matter, the Knight Foundation- and KQED-backed incubator for media startups.

GoPop’s current offering is an iOS app for “visual conversation,” combining photos into simple animations (that’s a sample animation of the GoPop team above).You can probably see some kinship there already, given BuzzFeed’s well-known fondness for GIFs.