BuzzFeed Is Ditching Its Anti-Banner-Ad Stance to Better Cash In On Its Huge Audience

Posted Monday, August 28, 2017 11:45 am

Tanya Dua | Business Insider

After eschewing banner ads for years, BuzzFeed is finally embracing them.

BuzzFeed will introduce display ads that will be bought and sold using third-party ad technology on a global basis. The move is a bid to tap into its scale and monetize its owned-and-operated platforms more effectively.

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BuzzFeed Is Ditching Its Anti-Banner-Ad Stance to Better Cash In On Its Huge Audience

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