BuzzFeed is Testing a Stories-Like Module in its Mobile App

Posted Wednesday, October 25, 2017 10:00 am

Max Willens | Digiday

BuzzFeed, which built a massive audience by distributing to others’ platforms, is testing a Snapchat-like format in its mobile app.

Over the past couple weeks, BuzzFeed has been showing a daily digest of content, similar to the Stories format popularized by Snapchat and Instagram, in its mobile app.

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BuzzFeed is Testing a Stories-Like Module in its Mobile App

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