BuzzFeed Launches its Own 'Public Chat' Channel in Messaging App Viber

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By: Stuart Dredge | The Guardian

Online news site BuzzFeed’s initial growth may have been fuelled by social networks Facebook and Twitter, but its next frontier is likely to be messaging apps like its latest partner, Viber.

BuzzFeed has launched a “public chat” channel within the app, which is owned by Japanese internet giant Rakuten, and which has more than 209 million monthly active users.

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