BuzzFeed to Fleet Street – 'We're Figuring Out the Future of Journalism'

Stencil-painted onto the wall above Janine Gibson's desk, directly over where she has proudly placed her Pulitzer Prize for journalism, is the typically BuzzFeed slogan: "Risk it, for a biscuit."

You can almost hear noses wrinkling at the Guardian, where Gibson and colleagues won the Pulitzer for coverage of the Edward Snowden leaks in 2013, before she took up her role as BuzzFeed UK editor-in-chief last September.

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