BuzzFeed’s Jonah Peretti and Ben Smith Explain How They Turned a ‘Great Cat Site’ Into a Powerful Publisher

by: Peter Kafka | re/code

During their interview with Peter Kafka — which you can watch here in its entirety, or read in the transcript below — Peretti and Smith talked about BuzzFeed’s rapid evolution from “a great cat site,” into a site that still gets lots of traffic from cats — and dresses — and is increasingly doing high-impact journalism, and distributing it to multiple platforms.