BuzzFeed's News is Growing, But Still a Small Part of its Traffic

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by: Lucia Moses | Digiday

Over the years, BuzzFeed has labored hard to change its perception as a cat GIF and listicle farm. It hired star blogger Ben Smith away from Politico in 2011, who has brought on big-name journalists like Pulitzer-winner Mark Schoofs and Steve Kandell, and made a push into political and foreign news. In February, it did its first presidential interview when Smith sat down with Barack Obama.

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