BuzzFeed’s SponCon Lets Display Advertisers Request Editorial Content for Their Target Audiences

Posted Tuesday, December 3, 2019 9:03 am

Kayleigh Barber | Digiday

To bolster its display advertising business, BuzzFeed is asking marketers what kinds of people they want to reach, then having its editorial team create content specifically designed to attract them.

Imagine an alcohol brand that wanted to reach female millennials who like to drink in the summer, love nail art and are interested in LGBTQA issues.

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BuzzFeed’s SponCon Lets Display Advertisers Request Editorial Content for Their Target Audiences

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