BuzzFeed’s Strategy For Getting Content to Do Well on All Platforms? Adaptation and A Lot of A/B Testing

Posted Friday, September 15, 2017 8:11 am

Shan Wang | Nieman Lab

OMG: BuzzFeed gets so many of its posts — from Facebook videos to quizzes to listicles (though apparently it no longer refers internally to articles in numbered format as ‘listicles’) to go viral through tailoring subject matters to the platforms with the most receptive audiences, plus constant A/B testing.

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BuzzFeed’s Strategy For Getting Content to Do Well on All Platforms? Adaptation and A Lot of A/B Testing

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