BuzzFeed’s Video Strategy Moves to More TV-Like Digital Shows Tied to Verticals

Posted Friday, May 10, 2019 11:30 am

Sahil Patel | Digiday

BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.

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BuzzFeed’s Video Strategy Moves to More TV-Like Digital Shows Tied to Verticals

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