Caesars Entertainment, Inc. and NOLA.com today announced a partnership that makes Caesars Sportsbook an exclusive sports betting and odds provider of the publication. The deal comes before the launch of legalized sports betting in Louisiana, where Caesars Sportsbook will have a major presence, including retail sportsbook locations and mobile betting (in parishes where permitted) coming soon.
“The partnership with NOLA.com allows us to deepen our connection to the people of Louisiana, a community with which Caesars shares a rich history through casinos, hospitality, entertainment and the recently renamed Caesars Superdome,” said Chris Holdren, co-president of Caesars Digital, a division of Caesars Entertainment. “Through collaborative content, we will bring sports fans closer to the games they love by delivering fun, engaging and timely updates to keep readers apprised on what’s happening in the sports world.”
The deal will bring Louisiana sports fans the most relevant data, odds, trends, analysis and exclusive offers by leveraging Caesars Sportsbook’s empire of sports betting expertise. The partnership will integrate live lines and odds into content coming directly from Caesars Sportsbook, a weekly prop bet unique to Bet.NOLA.com readers; special promotions and odds boosts; interviews with expert guests from Caesars Sportsbook who know the industry inside and out; and live events from Harrah's New Orleans.
"We are thrilled to announce our partnership with Caesars as our exclusive sports betting and odds provider," said Judi Terzotis, president and publisher of NOLA.com "Caesars is the leader in this space, and with their presence in Louisiana already, they were the natural choice to be our premier partner. Our goal is to provide our readers with the widest variety of the most accurate odds. Caesars is the only one who can provide that. With Caesars' vast sports betting options and our unmatched audience reach, we are the one-stop shop for sports betting in Louisiana.”
“Caesars has long operated in the region and we know that for so many of us, our days start by visiting NOLA.com or grabbing a copy of the paper,” said Dan Real, regional president of Caesars Entertainment. “As we look to blaze the trail into legal sports betting in Louisiana, our collaboration with The Advocate, Times-Picayune and NOLA.com staff is another example of our commitment to serving the community.”
The Caesars Sportsbook and Casino brand is linked to the industry-leading loyalty program, Caesars Rewards, allowing members to earn credits with every wager. Caesars Sportsbook leads in market access for legalized sports betting and has the most retail locations in the U.S. The mobile app offers expansive wagering options, including live in-game betting, as well as a safe and easy payment process. Caesars is the official casino sponsor and an official sports betting partner of the NFL. The company also has partnerships with the NBA, NHL, MLB and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports. For refreshing, real-time industry updates and to join the empire of like-minded Caesars, players can engage with the Caesars Sportsbook handle @CaesarsSports on Twitter, Instagram and Facebook.
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