By: The Press-Enterprise in Riverside, Calif., announced a sweeping change to its online strategy in May ? akin to the Denver Newspaper Agency's "YourHub" concept ? with the planned launch of 40 micro community Web pages. "We just can't serve them in the print vehicle," Press-Enterprise Publisher and CEO Ronald Redfern says of the paper's readers. "In our regions, communities are disparate and far-reaching."
Over the next year, the paper plans to roll out several dozen community Web pages on which readers will be encouraged to post content. Redfern notes this shift will free up reporters to work on big-picture stories involving public service and issues pertaining to local government. "We can't keep up with the community as well as they can," he adds.
The move has its costs. The Press-Enterprise will slice the number of its editions from eight to six and will cut 80 positions, mostly from circulation and advertising. However, 30 new jobs will be created.
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