Can Audio Go Viral? NPR Launches Audio Experiment On Facebook

Posted Friday, December 18, 2015 10:00 am

Patrick Cooper and Mathilde Piard | NPR

As listenership for digital audio increases globally, NPR's experiment will be the deepest audio integration yet between public radio and social media platforms.

For the first time, many Facebook users will be able to play NPR audio clips in their Facebook News Feed. In turn, this listening will contribute to public radio's next social steps.

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Can Audio Go Viral? NPR Launches Audio Experiment On Facebook

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