Early last year, BuzzFeed CEO Jonah Peretti wrote a blog post title "Why BuzzFeed Does News," a battle cry for journalism that had the unintended effect of unnerving some members of the news division.
By then, BuzzFeed News had been humming for three years. It lived within a larger apparatus of entertainment content — which, Peretti's post acknowledged, was a much bigger business. But it was the quality journalism that made the site an industry darling.
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