Can Engaged Time Metrics Help Fix Mobile Ads?

Posted Tuesday, August 15, 2017 1:30 pm

Brent Merritt | Media Shift

Who isn’t tired of a digital advertising model based on pageviews? Crappy ads bombard users. Macedonian teens start fake news sites for the ad revenue. Publishers pass on engaging content for the latest outrage pile-on.

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Can Engaged Time Metrics Help Fix Mobile Ads?

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